"The real task, the dream, is to say to someone "Here's a way to bring music into your life. Here's a way you can listen to anything you want." Imagine being able to walk into a record store and you don't have to worry about the year it was recorded, the company that recorded it, whether it's an analog record, a Compact Disc, or a tape. All you know is you want to hear it and enjoy it, and you can. Just imagine that! "That's the dream, and that's what Cello has done. The virtue of it is not that it has better highs or better lows, or this, that, or the other. The virtue is that it sounds so much more like real music, that you can then have the kind of experience that you wanted to have in the first place."